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一直關(guān)注26fall香港大學(xué)留學(xué)動(dòng)態(tài)的同學(xué)們應(yīng)該知道，26fall港大商學(xué)院所有授課型碩士項(xiàng)目都要經(jīng)過(guò)視頻面試。

除了家族財(cái)富管理碩士(MFWM)是所有申請(qǐng)人都會(huì)被要求視頻面試，商學(xué)院其他專業(yè)則是經(jīng)過(guò)初篩后才會(huì)邀請(qǐng)視頻面試。

今年的視頻面試是每個(gè)專業(yè)從題庫(kù)中隨機(jī)抽取三道題目，每道回答不超過(guò)1.5分鐘。每個(gè)問(wèn)題只能上傳一次視頻，確認(rèn)上傳后無(wú)法重新上傳或修改。

目前，提前批已經(jīng)有不少同學(xué)都收到了港大商學(xué)院的面試邀請(qǐng)。那么，港大商學(xué)院面試題目有哪些?答題思路是什么?

今天，優(yōu)越君不僅給大家匯總了全網(wǎng)最全的商學(xué)院面試題目，還給大家整理總結(jié)了一波答題思路和示例!廢話不多說(shuō)，一起來(lái)看看吧!

一、通用題答題思路及示例

從目前出現(xiàn)的題目來(lái)看，可以劃分為【通用題】和【專業(yè)題】?jī)纱箢悺?

通用題所有專業(yè)都有可能出現(xiàn)，多為興趣、目標(biāo)、優(yōu)點(diǎn)、成就等方面問(wèn)題;

專業(yè)題則是跟申請(qǐng)專業(yè)有關(guān)的題目，比如申請(qǐng)金融專業(yè)的被問(wèn)到對(duì)中國(guó)股票市場(chǎng)的長(zhǎng)短期看法與分析。

優(yōu)越君匯總了一批通用類型的題目，同時(shí)，給到大家已寫(xiě)答題思路和示例，希望對(duì)同學(xué)們有幫助??

通用題目：

What is your long-term career goal?

What’s your five-year plan?

Why do you want to come to Hong Kong for graduate study?

What do you want to get out of studying a Master's degree at HKU?

How do you define success?

What do you think is your strength?/ What are your strengths?

What do you want to learn the most in this programme?

How do you prepare for this programme?

What‘s your five-year plan?

Tell us more about your accomplishment

Describe a time when you had to work in a team.

Tell us a time you made a mistake. How did you rectify it?

How do you manage tight deadlines and ensure accuracy in your work?

Describe a unique aspect of yourself or an area in which you want to differentiate yourself from others.

Tell us briefly about a time when you overcame adversity. What did you do and what was the result?

Describe yourself as a team player

Tell us more about your academic accomplishments. Which makes you the most proud?

What advice have you received from others about yourself and what actions have you taken or will take as a result of that advice?

What do you like to do for fun in your spare time?

What's the achievement that you are proud of?

What is the most difficult course in your undergraduate programme and why do you find it difficult?

不熟悉環(huán)境中怎樣社交?

teamwork 中通過(guò)有效溝通成功解決復(fù)雜問(wèn)題或棘手情況的經(jīng)歷，采取的方式，原因，結(jié)果

通用題答題思路

Kelsey丨上海資深咨詢顧問(wèn)

港大的 video interview 并不追求完美口語(yǔ)，看重你能不能在1–2分鐘里清楚地表達(dá)邏輯和重點(diǎn)。

每道題建議按照「關(guān)鍵詞 + 簡(jiǎn)潔背景 + 具體例子 + 一句總結(jié)」這樣的結(jié)構(gòu)來(lái)準(zhǔn)備。

??優(yōu)勢(shì)題/答題思路：

?可以說(shuō)關(guān)鍵詞，比如 analytical, detail-oriented, adaptive，然后舉例說(shuō)明你在哪體現(xiàn)出這個(gè)特質(zhì)。

示例：

Resilience is one of my strengths. Last year, our team was tasked with a client presentation that got pushed up by 3 days—half our original timeline. Instead of panicking, I helped reorganize tasks: I focused on streamlining the data, while others handled design. We pulled late nights but delivered on time, and the client praised our flexibility. It taught me to stay calm and reprioritize under pressure.

??團(tuán)隊(duì)合作題/答題思路：

?說(shuō)明任務(wù)內(nèi)容、你的角色、具體分工、一個(gè)小轉(zhuǎn)折或困難、結(jié)果。

示例：

In an internship, my 6-person marketing team launched a new eco-friendly water bottle. I handled social media content, creating Reels and posts highlighting the product’s sustainability. A week after launch, sales were slow—analytics showed low engagement with our “green living” messaging. We held a quick retrospective: surveys revealed younger audiences cared more about design than eco-claims. We shifted content to focus on the bottle’s sleek look and customizable features, while keeping subtle eco-messages. Sales tripled in the next two weeks.

??學(xué)術(shù)成就題/答題思路：

?可以選課程作業(yè)、論文、比賽、項(xiàng)目等，重點(diǎn)在“你做了什么”+“為什么值得說(shuō)”。

?示例：

For my senior thesis in economics, I explored the impact of local farming subsidies on rural poverty rates. I designed a quantitative analysis framework, collecting 5 years of regional economic data and conducting 12 interviews with farmers. When initial correlations seemed weak, I incorporated seasonal variations into the model, which revealed a 17% reduction in poverty linked to summer subsidy disbursements. The thesis won “Best Undergraduate Research” in my department and was cited in a local agricultural policy report.

二、各專業(yè)題目答題思路及示例

經(jīng)濟(jì)學(xué)

Riley丨北京資深咨詢顧問(wèn)

數(shù)據(jù)來(lái)看，經(jīng)濟(jì)學(xué)項(xiàng)目是目前發(fā)面邀比例最高的項(xiàng)目之一，

這個(gè)項(xiàng)目初篩階段分?jǐn)?shù)導(dǎo)向明顯，只有達(dá)到硬性門(mén)檻的申請(qǐng)者才會(huì)收到面邀：

985高校、財(cái)經(jīng)類211背景且本科均分85+的申請(qǐng)者，幾乎都獲得了面邀

跨專業(yè)申請(qǐng)者只要條件達(dá)標(biāo)，同樣能進(jìn)入面試

即使985/財(cái)經(jīng)類211背景，均分不到85也普遍被拒

??The most difficult undergraduate course and why? (你覺(jué)得最難的本科課程是什么?為什么?)

?答題思路：經(jīng)濟(jì)學(xué)專業(yè)重視學(xué)術(shù)深度和問(wèn)題解決能力

選對(duì)課程：優(yōu)先選擇與經(jīng)濟(jì)學(xué)強(qiáng)相關(guān)的硬核課程(如高級(jí)微觀經(jīng)濟(jì)學(xué)、計(jì)量經(jīng)濟(jì)學(xué)等)，體現(xiàn)學(xué)術(shù)相關(guān)性;

具體說(shuō)明難點(diǎn)：避免籠統(tǒng)說(shuō) “難”，聚焦細(xì)節(jié)(如理論抽象、數(shù)學(xué)模型復(fù)雜、與現(xiàn)實(shí)結(jié)合難等);

突出成長(zhǎng)邏輯：強(qiáng)調(diào)如何克服困難(如主動(dòng)請(qǐng)教、拆解問(wèn)題、實(shí)踐應(yīng)用)，體現(xiàn)學(xué)術(shù)韌性和學(xué)習(xí)能力，隱含對(duì)研究生階段的適配性。

示例：

The most difficult course was Advanced Microeconomics. Its complexity lay in merging abstract game theory models with real-world scenarios—for example, applying Nash equilibrium to analyze oligopoly competition felt counterintuitive at first.

I struggled with translating mathematical proofs into practical insights. To cope, I formed a study group, worked through case studies of tech giants’ pricing strategies, and met the professor weekly to clarify gaps.

This process taught me to break down complex theories step by step—an ability I know will matter in advanced economic analysis.

會(huì)計(jì)專業(yè)

Why pursue a Master of Accounting? What are your career goals?

答題思路：這道題考察學(xué)習(xí)動(dòng)機(jī)+職業(yè)規(guī)劃，要展現(xiàn)你對(duì)會(huì)計(jì)專業(yè)的深入思考。怎么回答：

真實(shí)起因：從某次實(shí)際工作或課程中發(fā)現(xiàn)自己技能不夠的具體事件說(shuō)起

學(xué)習(xí)計(jì)劃：

?用碩士課程補(bǔ)短板(財(cái)務(wù)報(bào)告、審計(jì)、稅務(wù)、數(shù)據(jù)分析)

?把學(xué)到的技能對(duì)接具體工作(審計(jì)、財(cái)報(bào)分析、估值、ESG鑒證等

階段目標(biāo)：說(shuō)出具體想達(dá)到的結(jié)果 ? 職業(yè)路徑：從近期目標(biāo)到長(zhǎng)遠(yuǎn)規(guī)劃的清晰表達(dá)

How do you stay updated with industry standards?

答題思路：這道題考察持續(xù)學(xué)習(xí)能力和專業(yè)敏感度，看你是否有"會(huì)計(jì)人"的職業(yè)素養(yǎng)。

怎么回答：

個(gè)人習(xí)慣：說(shuō)明你有一套固定的學(xué)習(xí)更新方法(獲取信息→評(píng)估影響→實(shí)際應(yīng)用)

具體例子：舉個(gè)新規(guī)定出臺(tái)或準(zhǔn)則變化的例子，說(shuō)明你是怎么應(yīng)對(duì)的：

?關(guān)注專業(yè)資源+做影響評(píng)估

?更新工作模板和流程，必要時(shí)培訓(xùn)團(tuán)隊(duì)

持續(xù)應(yīng)用：這個(gè)習(xí)慣在讀研和實(shí)習(xí)時(shí)也會(huì)繼續(xù)用

How do you approach ethical dilemmas?

What accounting software and tools are you proficient in, and how have you used them in your previous roles?

What skills and attributes do you believe are essential for a successful accountant, and how have you demonstrated these in your previous roles or academic studies?

金融專業(yè)

??對(duì) Chinese stock market 長(zhǎng)期 & 短期的 view，具體分析

?答題思路：

金融專業(yè)注重實(shí)踐與理論的結(jié)合，思路可以是：聚焦具體經(jīng)歷，明確實(shí)習(xí)崗位(如券商研究部、投行部、資產(chǎn)管理公司等)+提煉專業(yè)收獲：突出與金融相關(guān)的技能(如數(shù)據(jù)分析、市場(chǎng)研判、風(fēng)險(xiǎn)評(píng)估)或行業(yè)認(rèn)知(如市場(chǎng)邏輯、客戶需求)+關(guān)聯(lián)學(xué)術(shù)需求：隱含實(shí)習(xí)經(jīng)歷如何激發(fā)對(duì)更深層金融理論的探索，體現(xiàn)讀研的動(dòng)機(jī)。

示例

I interned at a securities firm’s equity research department last summer. My main task was supporting analysts in drafting industry reports—collecting quarterly data of new energy companies and analyzing policy impacts on their margins.

I learned how to connect macro policies (like subsidy adjustments) with micro stock performance, and realized the importance of rigorous data verification—once a miscalculation in market share stats almost led to a wrong conclusion. It deepened my desire to master advanced financial modeling, which is why I’m eager for this program.

??Have you done any finance-related internships? If yes, what did you learn from them?

?答題思路：

金融專業(yè)注重市場(chǎng)分析的邏輯性和專業(yè)性，可以分維度拆解：短期聚焦政策變量、經(jīng)濟(jì)復(fù)蘇節(jié)奏、市場(chǎng)情緒;長(zhǎng)期關(guān)注結(jié)構(gòu)性趨勢(shì)(如產(chǎn)業(yè)升級(jí)、消費(fèi)潛力、制度完善);同時(shí)結(jié)合具體板塊：用細(xì)分領(lǐng)域支撐觀點(diǎn)，最后再體現(xiàn)風(fēng)險(xiǎn)意識(shí)：簡(jiǎn)短提及短期波動(dòng)因素(如外部環(huán)境、行業(yè)政策調(diào)整)，體現(xiàn)理性分析。

示例

Short-term, the Chinese stock market may fluctuate with the pace of economic recovery—policy support for sectors like new energy and high-end manufacturing could drive sectoral gains, though external uncertainties (e.g., global rate trends) may cause volatility.

Long-term, I’m optimistic: Structural shifts toward innovation and consumption, plus improving market regulations, will boost quality stocks. Sectors like semiconductor and green tech, backed by policy and demand, are likely to outperform over time.

其他問(wèn)題：

Image you’re an investment banker, how would you evaluate a merger opportunity for a company with one of its competitors

What skills are you looking forward to develop through this programme?

全球管理

Sharon丨上海資深咨詢顧問(wèn)

MGM面邀率較低，往年對(duì)跨專業(yè)申請(qǐng)者相對(duì)友好，但今年錄取門(mén)檻明顯提升。Video環(huán)節(jié)更偏向“獎(jiǎng)學(xué)金申請(qǐng)面試”。

換句話說(shuō)，拿到MGM的面邀大概率你已經(jīng)“被認(rèn)可”了初步背景。在視頻面試中，重點(diǎn)展示領(lǐng)導(dǎo)力、學(xué)術(shù)經(jīng)歷、實(shí)習(xí)亮點(diǎn)等，才能脫穎而出。

??題目：Describe yourself as a team player

?答題思路：全球管理專業(yè)注重跨文化團(tuán)隊(duì)協(xié)作能力，回答需體現(xiàn) 3 個(gè)核心：

明確團(tuán)隊(duì)角色

案例支撐：通過(guò)簡(jiǎn)短場(chǎng)景(如跨文化項(xiàng)目、多專業(yè)協(xié)作)說(shuō)明自己如何推動(dòng)團(tuán)隊(duì)目標(biāo)，突出 “行動(dòng)” 而非 “特質(zhì)”;

關(guān)聯(lián)專業(yè)需求：隱含對(duì) “全球管理” 中跨文化、多背景團(tuán)隊(duì)協(xié)作的理解，體現(xiàn)適配性。

示例：

I see myself as a collaborative bridge in teams—especially when working with diverse backgrounds. For example, in a global marketing project with classmates from 4 countries, we clashed on regional strategy: Europeans focused on regulations, Asians prioritized local trends.

I suggested grouping ideas by 'shared goals' first, then mapping how each region’s needs could align. This helped us merge two conflicting plans into a hybrid strategy, which won the class competition.

To me, being a team player means listening more than speaking, and turning differences into strengths—critical in global management.

財(cái)富管理專業(yè)

??Why MWM and how will this program help you accomplish your career goals?

?答題思路：

考察你是否真正了解 MWM 項(xiàng)目的獨(dú)特性，你的職業(yè)目標(biāo)是否具體、合理，且與財(cái)富管理領(lǐng)域強(qiáng)相關(guān);項(xiàng)目資源與你的目標(biāo)是否有 “精準(zhǔn)匹配”。

示例

My career goal is to become a cross-border wealth advisor specializing in serving high-net-worth clients from the Chinese mainland. I need expertise in areas like offshore trust structures and global asset allocation—exactly what HKU’s MWM program offers.

The curriculum’s focus on International Tax Planning and modules taught by Professor Lee, whose research on Sino-Hong Kong tax treaties I’ve studied, directly addresses my knowledge gaps. Plus, the program’s partnerships with private banks here will let me gain hands-on experience in portfolio management, bridging my current experience in retail banking.

Ultimately, MWM’s blend of academic rigor and Hong Kong’s strategic role as a financial hub will equip me to guide clients through complex global markets. That’s why this program is pivotal for my goals.

??分享一個(gè) recent event that impacted the financial market, the economy, or your investment. What impact did this event have and 為什么重要

?答題思路：

考察你的市場(chǎng)敏感度(是否關(guān)注近期動(dòng)態(tài));分析能力(能否從 “事件” 到 “影響” 形成邏輯鏈條);與財(cái)富管理的關(guān)聯(lián)性(能否從 “投資者 / 管理者” 視角解讀)。

示例：

A recent impactful event is China’s expansion of the QDII2 scheme in March 2025, allowing eligible individuals to invest up to $500k annually in overseas private equity and hedge funds—up from $50k.

This directly boosted Hong Kong’s wealth management sector: Private banks here saw a 35% jump in offshore PE product sales, with tech and healthcare funds in high demand. Economically, it eased capital outflow pressures and reinforced Hong Kong’s role as a gateway for mainland investors.

For wealth managers, it’s a game-changer. Clients now need tailored advice on balancing illiquid alternatives with public markets, highlighting the need for the cross-market expertise MWM emphasizes. That’s why this event matters—it’s reshaping how we design portfolios.

市場(chǎng)營(yíng)銷專業(yè)

Ashely丨北京資深咨詢顧問(wèn)

Marketing今年面邀發(fā)得非常謹(jǐn)慎。只發(fā)給那些“幾乎確定要錄”的申請(qǐng)者，面試更像是一個(gè)形式性的確認(rèn)流程。

一旦市場(chǎng)專業(yè)收到了面邀，基本上就是被錄取的節(jié)奏，除非你這個(gè)視頻做的很差，否則，基本上就會(huì)被錄取。

Describe a brand that you like and why you like it.

Which aspect of marketing is the most interesting to you?

Describe an AD, a commercial, or a marketing campaign that you think is interesting.描述一個(gè)你認(rèn)為有趣的廣告、商業(yè)廣告或營(yíng)銷活動(dòng)。

?這道題考察學(xué)術(shù)能力、專業(yè)興趣與學(xué)習(xí)動(dòng)力?？疾炷愕臓I(yíng)銷敏感度和分析能力，看你能否從營(yíng)銷角度思考問(wèn)題。

先說(shuō)為什么好：重點(diǎn)說(shuō)營(yíng)銷機(jī)制，不要只講故事情節(jié)

兩步分析法： 洞察如何打動(dòng)人心，渠道和執(zhí)行如何帶來(lái)轉(zhuǎn)化(比如短視頻+KOL+落地頁(yè)的組合)

補(bǔ)充數(shù)據(jù)：提到具體效果指標(biāo)(分享率、復(fù)購(gòu)率、品牌價(jià)值等)

學(xué)以致用：說(shuō)明你會(huì)把這套分析方法應(yīng)用到新品牌或新品類上

Why do you think marketing is important?你為什么認(rèn)為營(yíng)銷很重要?

?這道題考察你對(duì)營(yíng)銷本質(zhì)的理解和實(shí)踐經(jīng)驗(yàn)?？梢韵赛c(diǎn)題：營(yíng)銷的價(jià)值在于"找到對(duì)的人、說(shuō)對(duì)的話、用對(duì)的渠道，并能被數(shù)據(jù)證明效果"

舉個(gè)小經(jīng)歷：分享你做推廣、社媒或活動(dòng)的經(jīng)歷，說(shuō)明你的思路：先做用戶細(xì)分+定位+價(jià)值主張，通過(guò)小規(guī)模測(cè)試看點(diǎn)擊率、轉(zhuǎn)化率、投資回報(bào)

展示成果：說(shuō)清楚具體提升(轉(zhuǎn)化提升多少、獲客成本下降多少)

未來(lái)應(yīng)用：在課程和行業(yè)項(xiàng)目中同樣會(huì)用"先洞察、再實(shí)驗(yàn)、后放大"的方法

家庭財(cái)富管理

Peter丨上海資深咨詢顧問(wèn)

該項(xiàng)目的篩選機(jī)制非常明確：

對(duì)于擁有明確家族企業(yè)背景、目標(biāo)清晰的申請(qǐng)者，學(xué)校更加重視申請(qǐng)動(dòng)機(jī)和發(fā)展?jié)摿Α?

而對(duì)于沒(méi)有這類背景的申請(qǐng)者，則更看重硬性學(xué)術(shù)成績(jī)、簡(jiǎn)歷內(nèi)容和推薦信質(zhì)量。

How do you view the impact of financial technology on wealth management?如何看待金融科技在財(cái)富管理中的影響?

How do you think one can effectively develop investment strategies for a family?你認(rèn)為如何才能有效地為家族制定投資策略?

??Discuss the role of risk management in wealth management.你對(duì)財(cái)富管理中的風(fēng)險(xiǎn)管理有何看法?

?答題思路：

家庭財(cái)富管理的核心是實(shí)現(xiàn)財(cái)富的跨代存續(xù)與增值，風(fēng)險(xiǎn)管理的作用需體現(xiàn)3個(gè)維度：

守住財(cái)富底線：抵御市場(chǎng)波動(dòng)、政策變動(dòng)等外部風(fēng)險(xiǎn)(如資產(chǎn)多元化對(duì)沖通脹);

保障傳承順暢：規(guī)避家族內(nèi)部風(fēng)險(xiǎn)(如繼承糾紛、代際理念沖突)，通過(guò)法律 / 結(jié)構(gòu)設(shè)計(jì)(如家族信托)固化規(guī)則;

支撐長(zhǎng)期增值：在風(fēng)險(xiǎn)可控前提下優(yōu)化配置，避免因過(guò)度保守錯(cuò)失機(jī)會(huì)，平衡 “保值” 與 “增值”。

示例：

Risk management in wealth management is the backbone of preserving and growing family wealth long-term. It’s not just avoiding losses—for example, diversifying across asset classes hedges market volatility, while family trusts prevent inheritance conflicts.

More importantly, it balances caution with opportunity: A well-managed risk framework lets families pursue growth (like private equity) without endangering core assets. For multi-generational wealth, this balance ensures sustainability beyond one generation.

??What is your view on the succession of family businesses?你對(duì)家族企業(yè)傳承的看法是什么?

?答題思路：

家族企業(yè)傳承需聚焦 “可持續(xù)性”，核心邏輯包括：通過(guò)家族憲章、股權(quán)結(jié)構(gòu)安排等明確規(guī)則，減少代際理念沖突(如創(chuàng)新與傳統(tǒng)的平衡);既要尊重家族文化傳承，也要引入現(xiàn)代治理機(jī)制(如董事會(huì)獨(dú)立成員)，避免 “一言堂”。

示例：

Family business succession succeeds when it balances legacy and adaptability. It’s not just about bloodline—next-gen members need both understanding of the business and willingness to innovate, while external professionals can fill skill gaps.

Early planning matters: A family charter clarifying roles (e.g., ownership vs. management) prevents conflicts. Ultimately, succession thrives when it honors the past but isn’t trapped by it—ensuring the business grows with the times

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